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Car Dealers

Sales & service, answered around the clock.

EVERY LEAD ANSWERED IN 60 SECONDS — OR THE NEXT LOT GETS THE SALE
A buyer who messages your lot at 9 P.M. buys from whoever answers first. We build the machine that answers first — every time, day or night — and keeps your sold customers coming back for service and their next car.
The stack
SETUP — PROFILE, ASSISTANT & FUNNEL LIVE
Your Google Business Profile built properly for sales and service, the lead assistant connected, and the review funnel in place. One-time setup — we handle the whole build.
One-time
$395
Message us to order →
What you get

One-time $395

What you get

  • Your Google Business Profile built properly for sales and service
  • The lead assistant connected
  • The review funnel in place
  • One-time setup — we handle the whole build

How it works

  1. Message us about your business — trade, town, and what you need.
  2. We confirm your setup and price in writing before anything starts.
  3. We build your setup and put it live.
  4. Your Google profile is built and live within 14 days — guaranteed.

Timeline

Setups are built and live within 14 days — guaranteed (see Our guarantee below). Monthly services run month to month while active.

Who it fits

Dealerships that need the machine built before it can answer.

Not included

  • The monthly Lead Assistant itself (a separate monthly)
  • Your inventory feed or DMS — the assistant works on your profile and website

Our guarantee

More business than you can handle — or we work for free. Your Google profile built and live within 14 days, or your setup fee comes back. If your Google calls, direction requests, and bookings don’t climb within 60 days, your monthly pauses — we work free until it moves.

LEAD ASSISTANT
An assistant on your profile and your website that answers inventory questions 24/7 — price, availability, trade-ins, financing basics — and books the test drive while your team sleeps.
Lead Assistant
$299/mo
Message us to sign up →
What you get

Lead Assistant $299/mo

What you get

  • An assistant on your profile and your website
  • Answers inventory questions 24/7 — price, availability, trade-ins, financing basics
  • Books the test drive while your team sleeps

How it works

  1. Message us about your business — trade, town, and what you need.
  2. We confirm your setup and price in writing before anything starts.
  3. We build your setup and put it live.
  4. Your Google profile is built and live within 14 days — guaranteed.

Timeline

Answers 24/7 once live — including the buyer who messages at 9 P.M.

Who it fits

Lots losing the 9 P.M. buyer to whoever answers first.

Not included

  • Negotiating deals — the assistant books the appointment; your team closes
  • Your CRM or DMS subscription

Our guarantee

More business than you can handle — or we work for free. Your Google profile built and live within 14 days, or your setup fee comes back. If your Google calls, direction requests, and bookings don’t climb within 60 days, your monthly pauses — we work free until it moves.

FULL LOT
Everything in Lead Assistant, plus service-drive retention — oil-change and tire reminders that book the bay — sold-customer follow-up sequences that bring buyers back, and the review funnel run for you every day.
Full Lot
$695/mo
Message us to sign up →
What you get

Full Lot $695/mo

What you get

  • Everything in Lead Assistant
  • Service-drive retention — oil-change and tire reminders that book the bay
  • Sold-customer follow-up sequences that bring buyers back
  • The review funnel run for you every day

How it works

  1. Message us about your business — trade, town, and what you need.
  2. We confirm your setup and price in writing before anything starts.
  3. We build your setup and put it live.
  4. Your Google profile is built and live within 14 days — guaranteed.

Timeline

Setups are built and live within 14 days — guaranteed (see Our guarantee below). Monthly services run month to month while active.

Who it fits

Dealerships that want sales and service both fed by one machine.

Not included

  • Third-party listing sites and their fees
  • Your DMS or CRM subscription

Our guarantee

More business than you can handle — or we work for free. Your Google profile built and live within 14 days, or your setup fee comes back. If your Google calls, direction requests, and bookings don’t climb within 60 days, your monthly pauses — we work free until it moves.

Our word
THE IRISH + NOVA GUARANTEE
More business than you can handle — or we work for free.

Your Google profile built and live within 14 days, or your setup fee comes back.

If your Google calls, direction requests, and bookings don’t climb within 60 days, your monthly pauses — we work free until it moves.
Start here
SEE THE PLAYBOOK — 52 AI PROMPTS FOR CAR DEALERS, $19
The prompt pack we built for dealers: lead replies, listing copy, sold-customer care, service retention. Run it yourself — or let us run the whole machine for you.
FREE GOOGLE PRESENCE AUDIT
We pull up your business on Google exactly the way a customer sees it and show you what’s missing — the categories, the photos, the unanswered questions costing you calls. Free, no strings, and yours to keep either way.
MESSAGE US — WE BUILD IT
Tell us about your lot — sales, service, or both — and we’ll map your setup. No pitch deck, no pressure: a straight answer on what we’d build first.